Peloton Controversial Marketing, Business Development

Listen in as Marty Katz and Raphi Salem discuss business development, marketing, peloton and political correctness…

Raphi understands that business development solves the problem of not having enough sales. Marty says Business development solves the problem of not having enough connections to generate sales leads.

How is marketing related to business development?
Awareness
Engagement
Business Development
Sales

In business development and marketing, how do you solve the problem without offending, insulting, saying the wrong thing to your audience and potential customers and clients? Communication in general is complicated. Marty says you have to be true to your brand without kowtowing to the politically correct harpies.

Listen in and let us know what you think!